A few pages from the CORPORATE IDENTITY book. MAKE YOUR DAY is a non-profitable organization (eye donation) in Singapore, therefore, all the designs are created based on some of the basic colors such as: orange, grey, black and white to suit the budget.
These beautiful photos were taken by me.
The photo of the home page shows the action of passing a candle from the donor to the receiver. Using two hands to receive the candle means showing the respect to the donor.
This is a spread Ad in the TIME magazine. Imagine: What color will you see with your eyes closed? What can't you do at that time?
Piece of cake, isn't it? Because of millions people around the world, i will do it. How about you?
After seeing this Ad, i am sure that you will know how to write your own name in the language of no colors.
The concept of the direct mailer (above) and the DL brochure (below) will be comprehended effectively by following the order.
This is a plus for me, just only me have TVC for the major project.
Let's play a virtual game. Assuming that you are in your kitchen. For now, close your eyes and walk to the main door. According to psychology researches, People will feel anxious, unsafe when their eyes closed, and at that point of time, all the human's senses will be activated. This TVC was made from that theory.
Finally, i can end my campaign with this lovely bookmark. Again, two corporate colors were used. I know there are several artworks created using the same treatment (the candle). Comparing to my work, i believe i have a different perspective.
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